Question 1

Does Ctrl PPC change anything in my ad accounts itself?

Accepted Answer

No. Ctrl PPC reads your accounts and proposes hypotheses, but never executes anything itself in Google Ads, Meta, or LinkedIn. Whoever accepts a hypothesis makes the change themselves in the platform. Ctrl PPC then observes what changed in the account and links that back to the hypothesis that predicted it: that is the attribution step in the Decision Framework, not automatic execution.

Question 2

How is my data isolated from other clients and other agencies?

Accepted Answer

Through Row Level Security (RLS) in the database itself, not just a check in the application. Every row is tied to a client and an agency, and the database refuses to show a row to anyone without access to it, regardless of what query the application sends.

Question 3

Is my ad data shared with other clients or used to train other accounts?

Accepted Answer

No. Every account is tied to exactly one client and one agency, and stays within that boundary. Only aggregated, anonymized benchmarks (with no traceable per-account figures) are ever combined across clients, and only for agencies that opt into that themselves.

Question 4

How do I know if an accepted hypothesis actually worked?

Accepted Answer

Every hypothesis has an expected result and a measurable metric. After the measurement period, Ctrl PPC compares the baseline to the measured result, and checks whether the corresponding change was actually made in the account. Without recognizable execution, a coincidental move in the numbers does not count as confirmation.

Question 5

Does this work if I am only active on one channel?

Accepted Answer

Yes. Each channel (Google, Meta, LinkedIn) delivers its own signals independently of the others. More channels give a broader picture, but are not required to get started.

Question 6

Is this suitable for an agency with multiple clients?

Accepted Answer

Yes, that is the starting point: every client account of an agency stays isolated through RLS, and an agency also gets its own agency-wide view across all its clients, without each extra client requiring a separate invoice or a separate integration.

Frequently asked questions