The Cross-Channel Decision Engine
A chart is not a decision.
We built the engine that is.
AI dashboards ship "AI insights." That is still a chart with better handwriting. Ctrl PPC is decisioning: it reads every account across every channel, forms a testable hypothesis, and closes the learning loop by remembering what worked after you act on it.
Global Platform Pulse
Live numbers across every connected account. Not simulated.
Plugs directly into
Intelligence is not decisioning
Numbers are not a diagnosis
A dashboard shows you what happened. Ctrl PPC shows you why, and what to do next.
The Dashboard Illusion
Charts per channel, lined up neatly. None of them tell you which one to trust, or what to do about it.
Ctrl PPC: Primary Diagnosis
Quality Gate: Validation Run
Every hypothesis clears this before it reaches you. No check, no execution.
One failed check is enough. A hypothesis with a real blocker never reaches your inbox as a recommendation.
Where performance marketing breaks down
- Separate exports per channel that are never updated on the same day
- A recommendation with no measurable expectation, so there is no way to test it later
- Account changes that nobody links back to the result they were supposed to explain
The 6-step Decision Framework
- 1
Signal
Automatic detection per channel: Google, Meta, LinkedIn.
Meta APIGSC TrendShopify Data - 2
Hypothesis
A concrete, measurable prediction. Not a vague suggestion.
- 3
Quality gate
Every hypothesis has to clear hard criteria before it counts.
- 4
Execution
Observed, not automated: we see what actually changed.
- 5
Attribution
The result gets linked back to the hypothesis that predicted it.
- 6
Agency memory
The outcome is remembered, for the next decision.
No limit on accounts
One platform for every account and every agency you manage, without a new invoice opening for each extra client. Cross-channel synergy compounds with every account you add, not just every channel.
Minimum monthly savings
Hours per month
80h
Minimum value
€5,200
These are the 7 analyses that run for every client by default, plus the monthly report, with an estimated time cost per item if a specialist did them by hand. Extra analyses and deep dives come on top of this and are not counted here: this is the minimum, not the ceiling. An estimate based on your input, not a measured result.