Blog
Technical analysis, not product news
June 2, 2026 - 6 min
Why an average CPA is the wrong question
A single monthly CPA number averages two very different accounts into the same outcome. What that hides, and what to look at instead.
AnalysisJune 24, 2026 - 5 min
What a dashboard does not tell you about impression share
Impression share drops, and the dashboard shows a red line. The reason why is usually missing, and that reason determines which action makes sense.
AnalysisJuly 15, 2026 - 7 min
Attribution without a tracking code: what change history tells you
You do not need to manually log every change to know whether a hypothesis was executed. The change history the platform already keeps tells you.
AnalysisJuly 28, 2026 - 8 min
Proving channel synergy between Google, Meta, and LinkedIn
Every channel delivers its own report, and no report shows whether the channels reinforce each other or double-pay for the same warm audience. A concrete way to actually see it.
AnalysisAugust 4, 2026 - 6 min
The asset trap in RSA reporting: when your top line is a double count
Most RSA analysis stops at the ad group level. Go one layer deeper, to individual assets, and you can walk into a double count that makes your best headline look worse than it is.
AnalysisAugust 10, 2026 - 7 min
Eight KPI relationships most reports never set against each other
A report usually lists CPA, CTR, and reach separately. The signal is often not in either one, but in the ratio between them.